Have you been diagnosed with breast cancer?
Searching for nutrition, fitness and lifestyle guidance?
Confused by conflicting research studies?
Frustrated with inconsistent information?
Struggling to identify trustworthy sources?
If you answered “yes” to any of the above,
you’re in the right place.
Gear Up for Breast Cancer Treatment
A Nutrition and Fitness Jumpstart WORKSHEET.
Food, Fitness and Lifestyle Tips You need to know NOW!
What is the DAM. MAD. Initiative?
DAM. MAD. About Breast Cancer™ is a global initiative providing evidence-based nutrition, fitness and wellness resources to those newly diagnosed.
DAM. MAD. About Breast Cancer resources reduce overwhelm and build confidence in food choices, aid healing and physical resilience, and move beyond passive awareness to actionable behavior change.
- Every two minutes a woman is diagnosed with breast cancer
- 675 women per day
- 246,660 women per year
Programs, products and services that teach you to BITE BACK with nutrition, MOVE BACK with fitness, and STRIKE BACK with wellness.
Trustworthy, realistic guidance on food, nutrition, diet and exercise.
Straight talk and real life experience inspiring you to take charge of your health now, at the time of diagnosis.
The Dam Mad Mission
Serve as a reliable and inspiring nutrition, fitness and wellness resource to the breast cancer community. Reach every woman touched by breast cancer, especially at the time of diagnosis. Provide trustworthy, realistic guidance for building physical resilience in anticipation of treatment.
An end to nutrition, fitness and wellness confusion for women being treated for, healing from, or living with breast cancer.
The Breast Cancer Diagnosis That Never Should Have Happened…
If ever there was a person who anticipated a breast cancer diagnosis less than me, I’d love to meet her/him. Even after my first mammogram at age 40 resulted in a biopsy – followed by several more in the ensuing years – breast cancer wasn’t on my radar. Call me naive, in denial, or stubborn, I was convinced my doctors were simply being cautious and thorough. As one biopsy after another read negative for cancer, I went on with life, building my nutrition and fitness business, shoving each experience behind me and out of my mind until the next scheduled mammogram demanded I pay attention. By November 2013 they’d read negative for so long, I graduated back to “screening” vs “diagnostic” mammograms.
The Collective Wisdom of 141 Women
In response to a 10-question nutrition and lifestyle survey developed and disseminated by Cathy Leman, 141 women generously shared feedback that helps inform the content of “DAM. MAD.”, but it doesn’t stop there. “DAM. MAD.” is committed to engaging in a forever-dialogue with the breast cancer community about nutrition, fitness and self-care, working tirelessly to eliminate confusion, bust myths, and reduce anxiety and frustration during a time women are most vulnerable to sketchy nutrition and lifestyle information. Having breast cancer produces anxiety of the highest order; dining at a restaurant or selecting a breakfast cereal shouldn’t.
Read the latest insights on breast cancer nutrition, fitness and wellness.
Body weight, exercise and their relationship to something as complex as breast cancer may seem too daunting to consider, but a fairly large body of evidence suggests that these factors absolutely relate to risk and outcome. This week’s post is the first in a...read more
2018 is quickly coming to a close and with that, I present my final blog post of the year. My hope is that the 52 weekly posts I've written and you've generously shared far and wide have done what I intended; serve as a trusted resource for inspiration, guidance and...read more
It’s possible to keep the holidays merry and bright without obsessing over every nibble, feeling guilty for every missed workout or late night, or careening in the opposite direction to abandon any semblance of balance. Welcome to the 2018 holiday season, now pretty...read more