Have you been diagnosed with breast cancer?
Searching for nutrition, fitness and lifestyle guidance?
Confused by conflicting research studies?
Frustrated with inconsistent information?
Struggling to identify trustworthy sources?
If you answered “yes” to any of the above,
you’re in the right place.
Gear Up for Breast Cancer Treatment
A Nutrition and Fitness Jumpstart WORKSHEET.
Food, Fitness and Lifestyle Tips You need to know NOW!
What is the DAM. MAD. Initiative?
DAM. MAD. About Breast Cancer™ is a global initiative providing evidence-based nutrition, fitness and wellness resources to those newly diagnosed.
DAM. MAD. About Breast Cancer resources reduce overwhelm and build confidence in food choices, aid healing and physical resilience, and move beyond passive awareness to actionable behavior change.
- Every two minutes a woman is diagnosed with breast cancer
- 675 women per day
- 246,660 women per year
Programs, products and services that teach you to BITE BACK with nutrition, MOVE BACK with fitness, and STRIKE BACK with wellness.
Trustworthy, realistic guidance on food, nutrition, diet and exercise.
Straight talk and real life experience inspiring you to take charge of your health now, at the time of diagnosis.
The Dam Mad Mission
Serve as a reliable and inspiring nutrition, fitness and wellness resource to the breast cancer community. Reach every woman touched by breast cancer, especially at the time of diagnosis. Provide trustworthy, realistic guidance for building physical resilience in anticipation of treatment.
An end to nutrition, fitness and wellness confusion for women being treated for, healing from, or living with breast cancer.
The Breast Cancer Diagnosis That Never Should Have Happened…
If ever there was a person who anticipated a breast cancer diagnosis less than me, I’d love to meet her/him. Even after my first mammogram at age 40 resulted in a biopsy – followed by several more in the ensuing years – breast cancer wasn’t on my radar. Call me naive, in denial, or stubborn, I was convinced my doctors were simply being cautious and thorough. As one biopsy after another read negative for cancer, I went on with life, building my nutrition and fitness business, shoving each experience behind me and out of my mind until the next scheduled mammogram demanded I pay attention. By November 2013 they’d read negative for so long, I graduated back to “screening” vs “diagnostic” mammograms.
The Collective Wisdom of 141 Women
In response to a 10-question nutrition and lifestyle survey developed and disseminated by Cathy Leman, 141 women generously shared feedback that helps inform the content of “DAM. MAD.”, but it doesn’t stop there. “DAM. MAD.” is committed to engaging in a forever-dialogue with the breast cancer community about nutrition, fitness and self-care, working tirelessly to eliminate confusion, bust myths, and reduce anxiety and frustration during a time women are most vulnerable to sketchy nutrition and lifestyle information. Having breast cancer produces anxiety of the highest order; dining at a restaurant or selecting a breakfast cereal shouldn’t.
Read the latest insights on breast cancer nutrition, fitness and wellness.
The Secret Weapon Every Breast Cancer Patient Needs to Improve Outcomes, Energy, Stamina and Strength. PART III
In the fitness world, intensity refers to "the rate at which an activity is being performed or the magnitude of the effort required to perform an activity or exercise.” Another way to think of it is how HARD you work at running, walking, cycling, swimming,...read more
The Secret Weapon Every Breast Cancer Patient Needs to Improve Outcomes, Energy, Stamina and Strength. PART II
The more often you're active and the more frequently you exercise, the more your overall physical fitness improves. As you head into breast cancer treatment, being in the best physical condition you can has been shown to improve outcomes and tolerance of treatment....read more
The Secret Weapon Every Breast Cancer Patient Needs to Improve Outcomes, Energy, Stamina and Strength. PART I
Epidemiologic studies consistently show that physical activity after diagnosis supports better breast cancer outcomes, and some research also indicates that women who increase their physical activity AFTER menopause may have a lower risk of breast cancer than those...read more