Have you been diagnosed with breast cancer?
Searching for nutrition, fitness and lifestyle guidance?
Confused by conflicting research studies?
Frustrated with inconsistent information?
Struggling to identify trustworthy sources?
If you answered “yes” to any of the above,
you’re in the right place.
Gear Up for Breast Cancer Treatment
A Nutrition and Fitness Jumpstart WORKSHEET.
Food, Fitness and Lifestyle Tips You need to know NOW!
What is the DAM. MAD. Initiative?
DAM. MAD. About Breast Cancer™ is a global initiative providing evidence-based nutrition, fitness and wellness resources to those newly diagnosed.
DAM. MAD. About Breast Cancer resources reduce overwhelm and build confidence in food choices, aid healing and physical resilience, and move beyond passive awareness to actionable behavior change.
- Every two minutes a woman is diagnosed with breast cancer
- 675 women per day
- 246,660 women per year
Programs, products and services that teach you to BITE BACK with nutrition, MOVE BACK with fitness, and STRIKE BACK with wellness.
Trustworthy, realistic guidance on food, nutrition, diet and exercise.
Straight talk and real life experience inspiring you to take charge of your health now, at the time of diagnosis.
The Dam Mad Mission
Serve as a reliable and inspiring nutrition, fitness and wellness resource to the breast cancer community. Reach every woman touched by breast cancer, especially at the time of diagnosis. Provide trustworthy, realistic guidance for building physical resilience in anticipation of treatment.
An end to nutrition, fitness and wellness confusion for women being treated for, healing from, or living with breast cancer.
The Breast Cancer Diagnosis That Never Should Have Happened…
If ever there was a person who anticipated a breast cancer diagnosis less than me, I’d love to meet her/him. Even after my first mammogram at age 40 resulted in a biopsy – followed by several more in the ensuing years – breast cancer wasn’t on my radar. Call me naive, in denial, or stubborn, I was convinced my doctors were simply being cautious and thorough. As one biopsy after another read negative for cancer, I went on with life, building my nutrition and fitness business, shoving each experience behind me and out of my mind until the next scheduled mammogram demanded I pay attention. By November 2013 they’d read negative for so long, I graduated back to “screening” vs “diagnostic” mammograms.
The Collective Wisdom of 141 Women
In response to a 10-question nutrition and lifestyle survey developed and disseminated by Cathy Leman, 141 women generously shared feedback that helps inform the content of “DAM. MAD.”, but it doesn’t stop there. “DAM. MAD.” is committed to engaging in a forever-dialogue with the breast cancer community about nutrition, fitness and self-care, working tirelessly to eliminate confusion, bust myths, and reduce anxiety and frustration during a time women are most vulnerable to sketchy nutrition and lifestyle information. Having breast cancer produces anxiety of the highest order; dining at a restaurant or selecting a breakfast cereal shouldn’t.
Read the latest insights on breast cancer nutrition, fitness and wellness.
Feeding and fasting alignment with the circadian clock speaks to the fact that we have a daily rhythm of sleep and wake; dark, when we’re normally sleeping and fasting, versus light when we’re awake and eating. We have circadian clocks in our brain and throughout our...read more
Sugar, in all its stark white, sparkling glory is an enormously popular, widely misunderstood, and hotly-debated topic in the breast cancer world. Rarely a week passes when I don’t hear or read “Sugar feeds breast cancer.” proclaimed with absolute certainty. People...read more
One of the best ways you can support your body’s stress management efforts is by grabbing your knife and fork. That’s right - food plays a significant role in helping your body manage stress. Stress is stalking you. Why wouldn’t it be? The experience of a breast...read more