- Have you been newly diagnosed with breast cancer?
- Searching for nutrition, fitness and wellness guidance?
- Confused by conflicting research studies?
- Frustrated with inconsistent information?
- Struggling to identify trustworthy sources?
Welcome. You’re in the right place.
Gear Up for Breast Cancer Treatment
Nutrition and Fitness Jumpstart WORKSHEET
The Food, Fitness and Wellness Guidance You Need NOW!
What is DAM. MAD. About Breast Cancer ?
DAM. MAD. About Breast Cancer™ is an evidence-based nutrition, fitness and wellness pre-treatment resource for women newly diagnosed. DAM. MAD. is founded and led by a registered dietitian nutritionist, NSCA-certified personal trainer, and breast cancer survivor.
DAM. MAD. About Breast Cancer™ guides women in adopting realistic, practical and sustainable lifestyle behaviors in an effort to elevate health, optimize healing, and help improve treatment outcomes.
- Every two minutes a woman is diagnosed with breast cancer
- 675 women per day
- 246,660 women per year
Programs, products and services that teach you to BITE BACK with nutrition, MOVE BACK with fitness, and STRIKE BACK with wellness.
Trusted, practical guidance on food, nutrition, diet, fitness and self-care.
Straight talk and real life experiences that inspire you to take charge of your health now, at the time of diagnosis.
The DAM. MAD. Mission
To serve as an inspirational, trusted resource for women newly diagnosed seeking evidence-based, practical nutrition, fitness and wellness guidance.
The DAM. MAD. Vision
An end to nutrition, fitness and wellness overwhelm, anxiety and confusion for women being treated for, healing from, or living with breast cancer.
The Breast Cancer Diagnosis That Never Should Have Happened…
If ever there was a person who anticipated a breast cancer diagnosis less than me, I’d love to meet her/him. Even after my first mammogram at age 40 resulted in a biopsy – followed by several more in the ensuing years – breast cancer wasn’t on my radar. Call me naive, in denial, or stubborn, I was convinced my doctors were simply being cautious and thorough.
As one biopsy after another read negative for cancer, I went on with life, building my nutrition and fitness business, shoving each experience behind me and out of my mind until the next scheduled mammogram demanded I pay attention. By November 2013 they’d read negative for so long, I graduated back to “screening” vs “diagnostic” mammograms.
The Collective Wisdom of 141 Women
You ASK that community for input.
141 women generously shared feedback to help shape the content of DAM. MAD. About Breast Cancer, but it doesn’t stop there.
We’re committed to engaging in an ongoing dialogue to learn what’s missing in the world of breast cancer nutrition, fitness and wellness, and working tirelessly to provide current, evidence-based information that busts myths, creates nutritional confidence, and ends your frustrating online search for guidance.
Read the latest insights on breast cancer nutrition, fitness and wellness.
"An increasing number of patients with pre-existing cardiovascular diseases are presenting for breast cancer therapy, adding another level of complexity." At ~108,000 beats per day, every minute of every hour, your heart faithfully pumps oxygen and nutrient-rich...read more
There are many reasons to eat a diet based on plants, with vegetarian and vegan diets alike offering benefits for those interested in using diet to improve obesity, Type 2 diabetes, hypertension and high cholesterol; all of which increase risk for heart disease, and...read more
Heart disease is the number one killer of women, causing 1 in 4 deaths each year. You thought it was breast cancer? You’re not alone. What do your ticker and your breasts have in common? Surely you know already; in the way of day-to-day functioning, not much....read more